New fashion product with a humanitarian heart harnesses the power of consumer spending to benefit the world’s most needy
Chicago, IL (PRWEB) October 10, 2012
The 1:Face Watch, a fashion product with a humanitarian heart, empowers consumers to support one of six different global causes with every purchase, including cancer, hunger, water, the environment, AIDS, and breast cancer. Created by brand development firm Mirza Minds, the campaign launched on October 1st to rapid success on the crowdfunding site Indiegogo, after developing huge anticipation from its thousands of followers on Facebook, Twitter, and most notably, Instagram.
The project is in alliance with the American Cancer Society, One Day’s Wages, Charity: Water, The Adventure Project, Keep a Child Alive, and the National Breast Cancer Foundation. The watches, selling for $40 each, are color coded according to cause and fulfill charity specific metrics. For example, One Day’s Wages will provide food supplements to 16 children in the Horn of Africa for every white watch sold, while Charity: Water will build a well to support an entire village in Rwanda for every 625 yellow watches sold.
“This brand empowers the consumer to change the world,” says Fam Mirza, Creative Director of Mirza Minds. “Through our social media and website, you will actually be able to see the people being fed, the wells being built, and the environment being saved.”
Within 48 hours of its official launch, 1:Face surpassed its fundraising goal of $25,000. To date, contributions total over $40,000 which will provide 4016 children with food, 25 charcoal-efficient stoves, 11 mammograms, 30 months of AIDS treatment, support for 3184 cancer patients, and 12% of the funding necessary to build a well in Rwanda.
About Mirza Minds: Headquartered in Chicago, IL, Mirza Minds is a product design and brand development firm whose expertise spans across multiple disciplines. The collective’s core strengths are product development, marketing concepts, and brand evolution strategies. This global team of creatives has proven it can create new market demands and has had past work featured on national television networks and the Super Bowl XXXV halftime show.
About Indiegogo: Indiegogo is an international crowdfunding site where anyone can raise money for film, music, art, charity, small businesses, gaming, theater, and more.
Follow the journey of Mirza Mind’s 1:Face Watch at Indiegogo: http://www.indiegogo.com/1facewatch
Follow the movement: http://www.facebook.com/1Facewatch
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/10/prweb9993722.htm
This article (How a Watch Fed 2600 Children in Under 48 Hours – The 1:Face Story) was originally developed by and is property of American Banking News. Checkout American Banking News for up-to-date banking news and peer to peer lending news.
