Wifarer enhances visitor experience with real-time turn-by-turn directions and location-aware services giving users the ability to curate their own tour.
San Jose, CA (PRWEB) August 01, 2012
Wifarer, the global leader in indoor positioning technologies, today announced the launch of its software-only IPS solution at the Royal BC Museum in Victoria, BC, Canada. Wifarer’s free smartphone app for the museum will enhance the visitor experience and offer customized tours with real-time indoor navigation and automatic delivery of location-based multimedia and content.
Wifarer’s award-winning, proprietary technology uses a venue’s existing Wi-Fi to pinpoint the indoor location of a user’s smartphone with an average accuracy of four and a half feet in a turnkey, custom branded mobile app. Unlike other IPS solutions on the market, Wifarer’s solution is easily and affordably deployed and does not require venues to purchase, install or maintain custom hardware.
“Mobile apps offer a whole new world of experience in cultural institutions and we wanted to be among the first to offer this technology solution to our guests,” said Tim Willis, Director of Exhibitions and Visitor Experience for the Royal BC Museum. “Wifarer offers our visitors an enriched museum experience with navigation as well as behind the scenes information, video and audio. Even better, visitors never get lost as Wifarer shows users exactly where they are in the museum and where to go next based on their interests.”
Wifarer’s technology gives the Royal BC Museum a new way to deliver exhibition content to visitors based on their location inside the museum as well as their interests. When the app is launched, it automatically downloads the museum’s maps and content, which are updated online by the museum. Wifarer identifies a user’s location in real-time and not only draws a turn-by-turn path to their destination, but automatically delivers multimedia information about nearby objects and amenities. Content is accessed by tapping icons on the screen, which eliminates the need for keying in numbers or scanning QR codes.
“Wifarer was founded on the concept of offering a more enjoyable experience for art and entertainment enthusiasts when visiting their favorite, larger venues,” said Wifarer founder and CEO, Philip Stanger. “Wifarer helps the Royal BC Museum pave the way in offering a technology that gives users the ability to easily navigate the space, and to curate their own tours based on personal interests. Put simply, Wifarer enables visitors to connect with great stories and content and never get lost.”
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About Wifarer
Wifarer is the global leader in indoor positioning technologies for complex venues including shopping centers, airports, hospitals, museums, and campuses. The disruptive technology pinpoints the indoor location of a smartphone to an average accuracy of four and a half feet and delivers real time indoor “GPS,” location-aware content and powerful venue analytics in a turnkey, custom branded smartphone app. The core innovations are the proprietary algorithms that work with a user’s smartphone and a venue’s WiFi to pinpoint the location of the user inside a venue in real-time, and a business model that gives venues complete control over the content and monetization of their digital space. Additional information can be found at http://www.wifarer.com and facebook.com/wifarer or follow @wifarer.
About the Royal BC Museum
The Royal BC Museum preserves and shares the stories of British Columbia – on-site, off-site and online – through its research, collections, exhibitions, publications and educational programs. Its two-hectare cultural precinct in Victoria also includes a number of historically significant buildings and First Nations sites; and its seasonal satellite museum gallery in Vancouver showcases BC’s history in one of the oldest buildings in Chinatown – Wing Sang. For more information about the Royal BC Museum, visit http://www.royalbcmuseum.bc.ca.
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