Online retailer Woodburning-Stoves has reported an increase over the past few months of orders coming from hotels, B&B’s and inns from all across the UK. This rise might be due to the upcoming winter months, or it might be down to something else entirely…
Evesham, Worcestershire (PRWEB UK) 20 October 2012
It’s very rare that sales trends can be pinpointed down to one specific reason for an increase or decrease and this situation is no different.
WoodburnerWorld (aka. Woodburning-Stoves.co.uk) have been in the wood stove market for long enough to know that selling patterns are hard to correlate with specific events or occurrences. Sometimes there are large increases for what appears to be no reason and similarly sometimes there are dry periods where orders ‘drop off a cliff’ without explanation.
In the past several months, Scott Morris, E-Commerce Manager at Woodburning-Stoves.co.uk has noted a large increase in stove orders from inns, B&B’s and hotels all over the UK. Scott talked through this analysis and possible reasoning below:
“Almost a quarter of our orders over the last twelve weeks have been from a variety of British inns and hotels, some of which have ordered multiple stoves and placed several orders. Now arguably, we could say this increase is down to the approaching winter drawing nearer, however, when compared to last year’s statistics, this wouldn’t appear to be the full story. Over the same 3 month period in 2011, only 1 in every 18 orders was accounted for by hotels, B&B’s and inns. Simple deduction would suggest that there is another motive for these establishments investing in woodburners at this time of year…”
Several people within the business have suggested that this increase could be down to these establishments refurbishing rooms in preparation for winter and an extra source of heating. Whilst other staff members feel that this is a marketing tactic being employed by a marketing consultancy who is working with many hotels and B&B’s in the UK.
Regardless of the reason, the sales on WoodburnerWorld’s budget stoves have certainly increased, along with the orders for the branded Westfire range of stoves.
If anyone has a possible explanation for this sudden increase from this particular industry, please get in contact with Scott (at) Woodburning-Stoves (dot) co.uk
Woodburning-Stoves.co.uk is currently hosted on the new and constantly expanding Online Home Retail Network. The OHR network at present hosts in excess of 50 sites which all sell a wide range of products; anything from Franke sinks and combi drills to soft-close toilet seats and chainsaw oil. Online Home Retail Limited originally started out as Plumbworld Ltd back in 1999 and since then it has been bought by the Grafton Group PLC in 2006 and received a major rebrand in 2012. The business now employs close to 60 people in its purpose built warehouse & offices, along with a turnover that is nearing £25 million a year.
For the original version on PRWeb visit: http://www.prweb.com/releases/prwebWoodburning-Stoves/Hotel-Inn-Orders/prweb10025468.htm
This article (British Inns Buy Up Woodburning Stoves) was originally developed by and is property of American Banking News. Checkout American Banking News for up-to-date banking news and peer to peer lending news.
