Berkshire Environmental Services & Technology and Enve Creative have partnered once again to redesign the environmental consulting and remediation firm's website on a WordPress platform.
Torrington, CT (PRWEB) November 09, 2012
Berkshire Environmental Services & Technology, a full-service environmental consulting and remediation firm committed to delivering exceptional service to their clients, has launched a search engine optimized WordPress and HTML5 website at http://best-env.com.
Since 2009, Berkshire has been a client of Enve Creative (http://envecreative.com), online marketing and branding specialists who craft success-driven strategies for socially responsible businesses and non-profits. When the Enve team approached Berkshire this year to discuss the possibility of redesigning the website built three years ago, they enthusiastically responded to the idea.
When the original website was built, the Berkshire team planned to use it as a secondary communication tool, one that they could verbally share with prospects and clients. Thus, they weren't as concerned about search engine optimization (SEO). Since their target audience has become more web savvy, they agreed that the website could be used effectively as a lead-gathering tool as well as a projects and services showcase.
In order to attract those online leads, Enve crafted a site that includes best practices for SEO in a more attractive, user-friendly WordPress layout against a corporate, minimalist color scheme. The photo-rich services and projects pages are linked across the website, aligned by category, and all the copy has been styled and laid out to improve readability.
"We applaud the Berkshire team for recognizing that their online presence needed a reboot," says Sarah Espano, founder and lead strategist for Enve. "Online marketing is critical in lead-gathering strategies, especially as customers make increasingly more contact and purchase decisions based primarily on what they see on companies’ websites. Recent studies have shown that as many as 46% of high-performing companies have redesigned their websites in the past year. We're confident that the redesigned website will better serve the needs of Berkshire's target audience while modernizing their branding."
About Berkshire Environmental Services & Technology, LLC
Located in Torrington, Connecticut, Berkshire Environmental Services & Technology is a full-service environmental consulting and remediation firm. The principals and staff of Berkshire are committed to delivering exceptional service to their clients. Berkshire has performed projects throughout Connecticut, Massachusetts, New York City, Long Island, and Westchester, Putnam, and Dutchess Counties of New York, as well as at overseas locations including France and Oman. Learn more at http://best-env.com.
About Enve Creative LLC
Enve Creative is an online marketing studio, specializing in crafting online marketing and branding strategies for socially responsible small businesses and non-profit organizations. Their distinctive online marketing formula is a platform for success-driven lead generation, and they are highly regarded for our client relations and responsiveness. Meet Enve at http://envecreative.com.
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